October 2008 Newsletter

Are You Maximizing Your Sales From Longer-Term Sales Leads?

How to capture and nurture three-quarters of the sales lead market through effective communication efforts

Whoa-let's slow down. Remember the story of the tortoise and the hare?

While salespeople race to snatch up the most promising and qualified short-term prospects that come in from any marketing-lead-generation initiative, nearly three-quarters of the sales leads that convert to sales are ignored.

8 Proven B2B Sales Lead Generation Methods

Relationship marketing

Relationship marketing is the approach underlying all of the "sales-lead-generation-success" methods. Sales lead generation using this method simply refers to cultivating a personal, sales-winning relationship with your prospects. Keeping in touch with prospects via a series of ongoing communications and offers throughout your prospective customers' consideration processes lets you pick up sales others leave on the table.

Gear Up Your Marketing for Fourth Quarter

The fourth quarter of each year presents a huge opportunity for many businesses. Consumers often spend more as they prepare for the holidays, and many businesses increase their spending in the fourth quarter as they prepare for the new year.

All of this can mean increased sales for you and me... but only if your marketing is effective.

So how do you get your marketing in shape? Simple. Set some goals for quarter and create a plan to take you there. The following is a list of some activities that you might want to include as part of your fourth quarter marketing efforts.