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November 2008 Newsletter

Direct Mail That Works

Over the last few years, the growth of online marketing campaigns - especially email marketing - have pushed more traditional off-line marketing efforts to the background. While there are significant cost and immediacy advantages to online marketing campaigns, organizations can greatly benefit from keeping direct mail in their marketing program mix.

In fact, the Direct Marketing Organization notes interesting synergy between online and off-line efforts. According to their Fifth Annual E-Commerce Survey, the DMA discovered that direct mail is slightly more effective at driving web site traffic than email marketing.

Dare to be Different

More and more businesses seem to be afraid to do or be something different. I'm not quite sure why, but in this world of constant marketing noise and more severe competition, being conservative with your marketing will get you no where. Now is the time to shed your “me too” marketing and do something interesting that gets the attention of your prospective clients.

The "R" Word

Are you scaling back your marketing spend because of tough economic times? You might want to rethink that strategy.

In businesses, as in households, the response to an economic downturn is often a corresponding tightening of the belt: fewer lattes for Mom and Dad, fewer splashy ad campaigns for the marketing department.

April 2, 2020

Direct Marketing Tips

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