5 Sales Techniques That Work in Tough Times
Every salesperson loses a sale on occasion. When you lose because of a small difference in price, it’s frustrating. Why doesn’t the customer see that you’re worth every penny? Day in, day out, you must prove value, especially in times like these, asserts Linda Bishop, author of Selling in Tough Times and president of Thought Transformation. She offers five sales techniques to help you sell more.
Click here to read more
The 12 Most Common Direct Mail Mistakes...and How to Avoid Them
Successful direct mail doesn’t depend on fancy, four-color design or "creative" copy.
Mistake No. 1: Ignoring the most important factor in direct mail success.
Do you know what the most important part of your direct mail campaign is? It’s not the copy. It’s not the art work. It’s not even the format or when you mail. It is the mailing list.
Click here to read more
7 Ways to Cut Cost Without Cutting Your Lifeline
When the global economy is in a recession, all companies – from Fortune 500s to small, family-owned businesses – suffer. And some of the weakest ones become casualties, leaving their employees without jobs, and losing customers to their competitors.
During these tough times, owners, executives and managers often make decisions about jobs, resources and facilities they think they can do without, and then they cut.
Click here to read more
|