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May 2008 Newsletter

B2B Marketing Accountability: 5 Ways To Prove Your B2B Marketing Efforts Are Paying Off

Your boss wants to see evidence that the money and resources invested in the company's business-to-business marketing activities are really paying off. You start to sweat.

Relax. It is surprisingly easy to prove that B2B marketing is contributing to your company's bottom line. Here's how.

The 7 Key Differences Between Business-to-Business and Consumer Marketing

When asked if he could write an effective direct mail package on a complex electronic control system, a well-known direct response copywriter replied, “No problem. It doesn’t matter what the product is. You are selling to people. And people are pretty much the same.”

He’s wrong.

Growing in a Declining Market

Recessions are self-fulfilling prophecies. At the first hint of a slow-down, businesses start to worry. They lay people off and pull back their investments in new initiatives because no one wants to be the last one off the train. Other businesses then react to hearing of the layoffs and pullbacks. They start to stockpile cash, too scared to carry out their plans for promotion and expansion. Fear and negativity rule! Once they decide things will get bad they do get bad.

Fortunes were made during the Depression. No one ever writes about that. There are incredibly huge opportunities in a down market, especially for entrepreneurial businesses.

Register for a SAN

Numerous small businesses still utilize telemarketing for the majority of their sales and/or appointment setting. Getting started is not difficult if you know the correct rules to follow. If you want to telemarket to prospects, you need to have Do Not Call (DNC) numbers removed (scrubbed) from your list.

April 2, 2020

Direct Marketing Tips

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