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January 2009 Newsletter

10 of the Top 52 SEO Tips

From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.

Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.




7 Fatal Flaws of Direct Mail

Direct mail can be extremely effective if done properly. Successful direct mail doesn’t depend on fancy, four-color design or “creative” copy. This article discusses the seven most common direct mail mistakes and how to avoid them.

Flaw #1: Ignoring the importance of the mailing list




How to Measure a Successful Marketing Campaign

One of the biggest mistakes any new business can make is not completely evaluating all aspects of a marketing campaign.

Let's say you are an online publisher and you have just written a book on flowers. You have contributions from some of the best florists and landscaping experts in the world, a catchy headline, killer advertising copy, and an offer that has been screened through focus groups and surveys so you have confidence that you've developed a best-seller. You spend time and effort developing a landing page so anytime someone clicks on your ads, you are able to capture contact information with an offer of a free special report, even if the visitors do not buy your product.








December 11, 2019

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