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February 2008 Newsletter

42 Telesales Tips You Can Use Right Now to Get More Business and Avoid Rejection

Telemarketing, telesales, cold calling ... whatever you want to call it (and I'll use the terms interchangeably), the professional use of the phone in sales is a process, not a goofy technique or gimmick.

We're going to travel through every part of the professional telesales- telemarketing call, in order, discussing proven tips that can help you right now. Let's go!

Power Phrases Increase Sales

Simple power phrases stimulate your customer's feelings and trigger an emotional decision to buy from you. You can increase your sales by using power phrases in your Web pages, sales letters and other marketing messages.

Why Power Phrases Trigger a Buying Action
A power phrase helps your customer visualize how they will feel when they own your product or use your service. It generates an imagined feeling and motivates your customer to convert that feeling into reality. Most of your customers make an emotional decision to buy from you. They may look for logical reasons to justify their decision. But their decision to buy is usually an emotional decision instead of a logical one. Power phrases increase a customer's desire for your product or service and trigger an emotional decision to buy.

Using Direct Mail to Reach Prospective and Current Customers

Direct mail has become a huge advertising and marketing vehicle. Although referred to as "junk mail" by many of us who have our boxes stuffed daily with flyers for pizza and oil changes, direct mail can be a viable part of your marketing plan if used correctly.

As with any advertising, the key is to create a message or offer that benefits your current and prospective clients. For example, I regularly recycle at least five mailers per day without even looking at them. However, there are those offers that I regularly read and use. These offers are usually from companies I already do business with, such as Pier One, Filene's, or US Air. It is important before launching a direct mail campaign that you keep prospects' needs top of mind.

April 2, 2020

Direct Marketing Tips

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