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December 2008 Newsletter

5 Factors That Will Have a Direct Impact on Your Sales in 2009

Do You Want To Increase Sales By 33% - 100% Next Year?

Many business owners and sales people could literally double their sales by "focusing" on three critical elements of their business. They are:
1. The Inside Reality Of Their Business
2. What They Say In Their Marketing Messages
3. Their Sales Team's Activities

Get it Done: 12 Shortcuts to Get Marketing Done Faster

When it comes to B2B marketing, good enough and get it done are better than perfection.

I think most business-to-business marketers should aim for "get it out" and "good enough" rather than aim for perfection.

* Perfection is impossible to achieve.
* Marketing campaigns and materials spend too long in concept and development.
* Waiting for perfection causes significant delays in get your message out.

How to Plan Your 2009 Marketing Budget

Many marketing professionals are currently starting to pull their marketing plans and budgets together for 2009.

If you are faced with making some hard choices due to budget cut backs because of an uncertain economy, then let me offer some advice.

Attempting to spread your marketing investment across as many different media as possible is dangerous. Depth in media is absolutely essential to get the results you want.

April 2, 2020

Direct Marketing Tips

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