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April 2009 Newsletter

Choosing Your Mailing List

In the direct mail game, you're only as good as your list. Direct marketing is expensive. It costs a lot less to reach 10,000 people through the newspaper than through the mail. Sending out a direct mailing is a little like planning a fancy ball—your chances of success depend on inviting the right sort of people.




The Secrets of Effective Direct Mail

Everyone receives it, most businesses have tried to use it, but what distinguishes junk mail from effective direct mail?

Your Mailing List

How old is the data you are thinking of using? What’s the source of the list? Is it reliable? You might have your own database of customers, prospects or responders to your other marketing campaigns. This is great news, but only if you’ve kept the lists up to date.








August 19, 2019

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